Friday, January 18, 2008

American Apparel Takes Principled Stance on Immigration

Cutting Edge Apparel Company, American Apparel, attracted a lot of attention when it posted an ad in favor of comprehensive and fair immigration reform. Many companies have taken positions on issues, mostly on the right of the political spectrum, and hence have gotten no flack from the chattering classes. Kudos to American Apparel for taking on a controversial issue! In case you are curious here is the ad. ( From Daily Kos:

Through a major public education and media advocacy campaign called ‘Legalize LA’, the trendy clothing company, the largest garment factory in the US, has been taking out ads in major national newspapers like The New York Times to make the case for legalizing the nation’s undocumented workers. (Click here to check out their ads – no worries, their usually racy look's been toned down to discuss this serious topic.) The purveyor of porn, which just went public last month, has been featuring profiles of its workers – all of them with legal status – and what they and their families bring to the company and the economy. Given American Apparel is based in Los Angeles, the city with the nation’s highest number of undocumented residents, the firm’s principled and practical stance on what to do with the nation’s undocumented folks – allow them to earn legal status so they can participate in the nation’s economy and exercise their rights as workers to the fullest - works for me.

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